Luxury fragrance and lifestyle brand Jo Malone (Estée Lauder) has announced an agreement with the Lane Crawford Joyce Group for exclusive distribution rights to the brand in Asia. The deal covers Hong Kong, Singapore, China, Taiwan, Macau and Indonesia and is effective immediately.
Both sides will work closely together to strategically position and expand Jo Malone’s presence in the region, which will include a combination of free standing stores and shop in shop concepts.
The first store opened today in Hong Kong at Lane Crawford in the IFC mall.
“Jo Malone is rapidly establishing itself as a powerful destination for knowledgeable consumers looking for high-end Brit-Chic and very tasteful products around the world,” commented Fabrice Weber, president, Estée Lauder Asia Pacific Ltd. “The Lane Crawford Joyce Group’s unique expertise at operating premium brands’ flagship stores in high-street and high-end malls will most definitely enable Jo Malone to create in this part of the world the undisputable success it has become in the UK.”