Beauty brand of make-up sensation Jamie Genevieve is making its debut on the London beauty scene.
Vieve is opening a pop-up shop from 23 March to 2 April in the heart of the capital’s Covent Garden district.
Floral Street will play host to the temporary shopping destination, which is available online via Cult Beauty and its own DTC website.
At the pop-up, customers will be given exclusive access to the brand’s latest launch, Vieve’s make-up brushes, as well as its colour heroes.
Make-up artists will be on hand to create signature looks for visitors and guide customers through the products available.
Special guests close to Genevieve will also make an appearance at the space.
Meanwhile, other brands, including the Psychic Sisters, FaceGym and hairstylist Jack Baxter will be appearing at the shop.
“Following on from the success of Vieve’s first ever pop-up in founder Jamie’s hometown of Glasgow, Vieve is delighted to be opening its (temporary) doors for the very first time in London,” the brand wrote in a statement.
“Jamie Genevieve’s renowned make-up brand Vieve will be brought to life in a luxurious space, where customers will be able to fully experience the brand first-hand.”
