Jakob Daschek has been named as the new Senior Vice President, Global Creative, for Estée Lauder-owned brand Bobbi Brown.
The Swedish-born Creative Director joined the company in 2015 as Vice President, Global Creative for La Mer, and will continue to work with the brand as Senior Vice President, Global Creative.
In this expanded role, Daschek will be responsible for defining Bobbi Brown’s global image, executing integrated creative programmes and lead all creative and conceptual strategies.
“Jakob’s vision, passion and commitment to excellence, as well as his collaborative approach, are a great fit for the Bobbi Brown brand,” said Global President, Bobbi Brown and La Mer, Sandra Main.
“He brings vast digital expertise along with an elevated sensibility that will allow him to express the brand’s DNA in a more relevant and modern way across the entire consumer journey.”
Prior to joining the Estée Lauder team Daschek co-founded New York-based integrated agency Syrup.
He then went on to serve as Executive Creative Director for jewellery design company, David Yurman, after working as Director for RSA Films.