ITF - Fusing fashion and fragrance

Published: 25-Oct-2011
Fragrance

ITF stands for Italian Fragrances and the company has been promoting for 30 years made in Italy fragrances. Under its wing, fashion labels like Trussardi and Versace have stepped into the fragrance market and have become known and appreciated in over 70 countries worldwide.

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When almost 30 years ago fashion and fragrance in Italy started to tighten its allegiances, licensing and distribution company ITF took full advantage of this and indeed thrived. Nadia Di Martino reports on the global success of a company that owes its fortune to the bringing together of the two industries.

ITF was founded in 2002 to nurture relationships with fashion designers and with the aim of establishing licensing agreements in the fragrance sector while also taking care of the marketing side of the business, investments and product distribution.

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