Isamaya Ffrench exits Byredo as Creative Director

By Becky Bargh | Published: 14-Mar-2022

British make-up artist Ffrench helped establish the fragrance house’s colour line, which hit shelves in 2020

Make-up artist famous for her avant garde approach Isamaya Ffrench has stepped away from Byredo as Creative Director.

The London-born artist, who has created designs for Vivienne Westwood, Jo Malone London and Burberry, spearheaded the brand’s entrance into colour cosmetics in September 2020.

Established with Ben Gorham – Byredo’s founder – the line was described as ‘game changing’ and ignored gender boundaries.

Products in the range varied from mascaras and lipsticks to eyeliners and high-impact eyeshadow palettes.

In an Instagram post, Ffrench said: “It has been an absolute pleasure working 360 degrees with the brand, creating everything from campaigns to product development and everything in between – right down to the smallest details.”

“I loved being able to bring make-up artists from all backgrounds across the world to be part of the Byredo Make-up family and loved watching you make all your amazing creations [sic].”

Lucia Pica, a make-up artist for Chanel, will take up the reins as Creative Image and Makeup partner for the brand.

While still working throughout fashion shows of the past few weeks, Ffrench has become part of a band with metal musician George Clarke, Alto Arc.

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