Is 3D make-up set to take over screens and stores?

By Sarah Parsons | Published: 18-Feb-2020
Colour Cosmetics Marketing

Led by 3D make-up artist and augmented reality specialist Ines Marzat, digital beauty is proving popular with brands, retailers and consumers

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‘Instagram make-up’ has defined colour cosmetics in the 2010s. ‘On fleek’ eyebrows, contoured cheekbones and plump lips are the beauty look du jour on social, and it’s hard to ignore.

But a new generation of make-up artists and marketers are showing

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