Sanctuary Spa Holdings (PZ Cussons) began as a spa in London, and has now branched out into the production of a range of beauty and body care products, including salt scrubs and body oils, as well as spa products. Cosmetic News Weekly discussed the personal care market with Jacqueline Burchell, Sanctuary Spa's Global Product Development Director.
How do you approach the development of a new product in terms of efficacy and customer experience in using the product?
A revolutionary product is a hard working multi-tasking product. For example, when formulating our latest product, Wonder Oil Serum, we wanted to bring all the benefits of an oil – that is, ultra moisturising - but deliver it in a lighter way, as we wanted to ensure our consumers would be happy to use it any time of the day. At the same time we wanted to really bring out some anti-ageing bene- fits that a serum can provide. The combination of benefits is key: it is lighter than an oil and so great for everyday use, but is more moisturising than a serum, with some great anti-ageing benefits, and its easily absorbed by the skin. R&D is also critical. This product’s efficacy was enhanced further via the serum phase. The active anti-ageing blend includes red rice stem cells, which immediately sinks into skin to rejuvenate and firm at a cellular level.
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