Premiumisation and sustainability are two current megatrends in the beauty industry, according to Germany based rlc | packaging group. The company has eight specialised sites in Germany, Switzerland and Poland and an annual turnover of €230m, serving the beauty, pharma, food and luxury goods sectors. Cosmetic News Weekly spoke to Managing Director Stephan Bestehorn about how it meets the demand for sustainable premium products.
What is the prestige market looking for?
Our customers increasingly want high quality yet sustainable products – in the luxury segment as well as in lower price market segments. In short, the beauty megatrends of premiumisation and sustainability are on the rise. We also have to be able to serve the mass market efficiently. The right processes and machinery allow us to reconcile these potentially contradictory challenges.
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