Global beauty powerhouse Avon has unveiled a new packaging design across fragrance, body care, skin care, and more.
Undertaken by independent brand elevation agency Free The Birds, it follows the announcement in September 2023 of the partnership between the household-name brand and the creative agency to transform Avon’s visual identity.
During an exploratory period in the early stages of the partnership between Avon and Free The Birds, it became apparent that a revitalisation across all brands was necessary to unite Avon under this single, coherent brand house.
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