Inimitable Chanel

Published: 4-Jun-2006


Inimitable mascara from Chanel is described as offering a new generation mascara formula adapted to a specific, innovative applicator.

After examining a number of materials, developers Dominique Moncourtois and Heidi Morawetz selected a category of white elastomers not used before in selective cosmetics for the fine bristles as opposed to the traditional nylon fibres wrapped around a metallic wand. Their suppleness and flexibility are said to give very precise application, extending lashes and coating from the roots, while the fine bristles reach even the finest lashes.

The mascara formulation is a combination of rice wax, carnauba wax and beeswax, said to give volume, length and shine. Soothing polymers, thickening fibres and pro-vitamin B5 are incorporated for their curling and holding properties, and the iridescent formula is said to coat lashes with a “voluptuous lustre”.

There are four shades: Black-Black, Black-Brown, Black-Navy and Black-Violet. Also new is Mascara Base Beaute and 19 shades of Ombre Essentielle.

Price: Inimitable, 16.50; Mascara Base Beaute, £15; Ombre Essentielle, £14.50

Availability: Worldwide

Launch: July

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