Influencers will be more popular than Hollywood actors and chart-topping musicians in 2018

By Sarah Parsons | Published: 18-Dec-2017
Marketing

When it comes to digital and social marketing strategies, influencers aren't going anywhere in 2018

You need to be a subscriber to read this article.
Click here to find out more.

Influencers will remain key to marketing strategies going into 2018, the latest report from engagement strategy firm Celebrity Intelligence has revealed.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Marketing

Beauty influencers deliver £8.81 ROI, new study finds

Read more
Social media influencers are said to be more effective the celebrities when it comes to beauty brand marketing

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Bliss drops Gilmore Girls beauty collab targeting millennials and Gen X  in ‘nostalgic nod’ Skin and body care brand Bliss is tapping into nostalgia around the US television series, which celebrates its 25th anniversary this year, and remains beloved as an autumn comfort watch
  2. e.l.f. Cosmetics invests in animal welfare with new campaign The cruelty-free cosmetics brand is calling on ‘petfluencers’ for its AI: Animal Intelligence campaign, celebrating the joy, emotional intelligence and individuality brought by our pets
  3. Squishmallows launch fragrance collection inspired by characters The plush toy brand has teamed up with Blue Meadow Brands to launch a collection of three mood-boosting scents at Ulta, with each fragrance taking influence from the brand’s much-loved characters
  4. Boots reveals immersive house party-themed beauty pop-up with ‘scent shower’ The beauty retailer’s three-day activation in London will offer a ‘unique sensorial experience’ to visitors and showcase a range of brands, such as Sacheu and GHD
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Is AI is making beauty more inclusive? Tom Spratt, Lead Beauty Client Partner at Pinterest UK, says artificial intelligence (AI) is giving everyone the power to see themselves reflected in the world of beauty. This is how it is, and will continue to, change the game

Upcoming event

London Packaging Week 2025

15-16 October 2025 | London, UK See all

You may also like

Marketing

Beauty influencers deliver £8.81 ROI, new study finds

Social media influencers are said to be more effective the celebrities when it comes to beauty brand marketing
Analysis

Personalisation is beauty’s biggest untapped goldmine, Arbelle's Managing Director reveals

Today, personalisation is one of the strongest profit levers available to beauty brands, as outlined in Arbelle’s latest industry report
Marketing

CeraVe scores NBA partnership to educate ‘unparalleled audience’ on skin health

The L’Oréal-owned beauty brand’s multi-year tie-up will bring product integrations to National Basketball Association (NBA) events, as well as promote skin health to young people
Colour Cosmetics

e.l.f. Cosmetics invests in animal welfare with new campaign

The cruelty-free cosmetics brand is calling on ‘petfluencers’ for its AI: Animal Intelligence campaign, celebrating the joy, emotional intelligence and individuality brought by our pets
Fragrance

Squishmallows launch fragrance collection inspired by characters

The plush toy brand has teamed up with Blue Meadow Brands to launch a collection of three mood-boosting scents at Ulta, with each fragrance taking influence from the brand’s much-loved characters
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Is AI is making beauty more inclusive?

Tom Spratt, Lead Beauty Client Partner at Pinterest UK, says artificial intelligence (AI) is giving everyone the power to see themselves reflected in the world of beauty. This is how it is, and will continue to, change the game
Retail

A closer look at the 2025 Pure Beauty Awards and what’s in store for attendees

The Pure Beauty Awards return this October to celebrate the best in British beauty innovation, with winners to be revealed at a black-tie ceremony at London’s Grosvenor House on 23 October. The event will once again be hosted by television star Jenni Falconer, marking her third year at the helm
Subscribe now