Influencers will be more popular than Hollywood actors and chart-topping musicians in 2018

By Sarah Parsons | Published: 18-Dec-2017
Marketing

When it comes to digital and social marketing strategies, influencers aren't going anywhere in 2018

You need to be a subscriber to read this article.
Click here to find out more.

Influencers will remain key to marketing strategies going into 2018, the latest report from engagement strategy firm Celebrity Intelligence has revealed.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Marketing

Beauty influencers deliver £8.81 ROI, new study finds

Read more
Social media influencers are said to be more effective the celebrities when it comes to beauty brand marketing

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    2026 is the year the boomer beauty economy takes centre stage While many brands’ focus has been on Gen Z and millennial spend, beauty’s most powerful consumer has been overlooked, but not for much longer. This is how boomers are reshaping the beauty industry in 2026
  2. Chanel revives nostalgic shade Rouge Noir in limited edition make-up collection The luxury French maison has revived its iconic 1990s red-black nail polish shade in a new limited edition make-up collection which spans eyes, lips, complexion and tools
  3. Rimmel London teams up with Red Bull and Lily Smith for gravity-defying mascara launch The Coty-owned make-up brand enlisted five-time national All-American gymnast and Red Bull athlete Lily Smith to take on a daring stunt in New York, US, in celebration of a new addition to its Thrill Seeker mascara line
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Cool Blue to Wasabi: Pinterest unveils the five colours beauty will embrace in 2026 Naureen Mohammed, Director of CPG at Pinterest UK and Cosmetics Business columnist, unveils the platform’s latest Pinterest Palette report, highlighting the five colours beauty lovers will be embracing in 2026
  5. Concept4 Launches Macro Trend Report for 2027–2028: Exclusive Insights into the Future of Beauty and Fashion Concept4, end-to-end product development partner for leading beauty and fashion brands, announces the release of its Macro Trend Report for 2027–2028. This report provides a broad snapshot of emerging macro forces and consumer shifts that will shape sourcing, product innovation, marketing strategies, and commercial opportunities in the coming seasons

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

Marketing

Beauty influencers deliver £8.81 ROI, new study finds

Social media influencers are said to be more effective the celebrities when it comes to beauty brand marketing
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Exclusive: UKLASH to host Self-Growth Studio pop-up in London, UK

The three-day community-led pop-up event will fuse wellness and beauty, with visitors invited to meet UKLASH’s hair and wellness experts and discover the brand’s product range
Colour Cosmetics

Why Bobbi Brown's Jones Road Beauty has launched a nameless product

The make-up artist and founder took to Instagram to share the surprising reason Jones Road Beauty’s latest product is hitting shelves called ‘Working Name’, with fans praising her honesty
Manufacturing

Cosmetics Business introduces a new way to recognise innovation

Cosmetics Business has officially opened entries for the Cosmetics Business Innovation Awards, a new awards programme recognising the most impactful innovations across the global cosmetics and personal care supply chain
Body Care

Dove targets younger shoppers with netflix partnership: limited edition bridgerton collection

Dove is joining forces with Netflix, Shondaland, and the globally acclaimed series Bridgerton for an exclusive limited-edition range, set to launch in January 2026 across UK grocery and high street retailers
Colour Cosmetics

Rimmel London teams up with Red Bull and Lily Smith for gravity-defying mascara launch

The Coty-owned make-up brand enlisted five-time national All-American gymnast and Red Bull athlete Lily Smith to take on a daring stunt in New York, US, in celebration of a new addition to its Thrill Seeker mascara line
Colour Cosmetics

Chanel revives nostalgic shade Rouge Noir in limited edition make-up collection

The luxury French maison has revived its iconic 1990s red-black nail polish shade in a new limited edition make-up collection which spans eyes, lips, complexion and tools
Subscribe now