Influencers will remain key to marketing strategies going into 2018, the latest report from engagement strategy firm Celebrity Intelligence has revealed.
Influencers will be more popular than Hollywood actors and chart-topping musicians in 2018
When it comes to digital and social marketing strategies, influencers aren't going anywhere in 2018
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Distribution
Beauty Bulb debuts first physical trade show, bringing a new era of global beauty trade to London this October
Sales growth experts Beauty Bulb will launch their first in-person trade show, Beauty Bulb Live London, on 7 October 2026 at The Business Design Centre, London, marking a significant new chapter for the business and the wider beauty industry
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Marketing
CeraVe won the influencer marketing battle in May with a viral campaign, while Patrick Ta was also a talking point
CeraVe was named the top-performing US beauty brand on social media based on creator marketing in May , according to influencer marketing platform Traackr, while Patrick Ta’s Transition Blush launch caused a mass organic debate
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Skin Care
Ingestibles brand Lemme’s game plan to be a global leader in women’s health
Lemme co-founders and best friends, Kourtney Kardashian-Barker and Simon Huck, speak to Cosmetics Business about Lemme’s experience-first approach to ingestibles, the power of craveability and the brand’s next steps in world domination
Packaging
Neopac receives multiple industry awards for sustainable and high-performance tube solutions
Oberdiessbach, Switzerland. Neopac Group, a global provider of tube packaging solutions for the pharmaceutical, cosmetics and oral care markets, was recognised with three prestigious industry awards in May 2026
Retail
Sephora is bringing its Sephoria beauty festival to the UK for the first time
The LVMH-owned retailer’s global beauty experience will take place in London later this year. Sephoria Europe will offer an immersive celebration of ‘beauty anchored in the UK culture’, featuring new cityscape concept ‘Sephoria Beauty Metropolis’