Infernal devices: Can the cosmetics industry fight fake electronics?

By Julia Wray | Published: 14-Jul-2021

Cosmetics Business investigates how beauty devices makers can best protect their brands, fans and revenues from black market operators

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Catching the crooks who hawk dangerous counterfeit goods is a cosmetics industry-wide problem, especially when a desirable, trending brand name is attached.

However, with their high-priced units, strong claims and often distinctive looks, electronic beauty devices are an especially attractive target for criminals.

And this represents a major problem for electronic beauty goods brands.

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