Phoenix Fragrances rebrands as Sozio UK following purchase

By Julia Wray 7-Nov-2022

The Wellingborough-based fragrance company was acquired by Sozio-Descollonge last year

<i>The Phoenix purchase enabled Sozio to accelerate UK market growth</i>

The Phoenix purchase enabled Sozio to accelerate UK market growth

British fragrance house Phoenix Fragrances has rebranded as Sozio UK. 

The fresh name comes 18 months after the acquisition of Phoenix Fragrances by French fragrance company Sozio-Descollonge. 

Sozio UK will continue to operate from its site in Wellingborough, UK, which encompasses R&D, production, sales & marketing and administration, and will focus on the local market.

Commenting at the time of the March 2021 acquisition, Frederic Braud, General Manager of Sozio, said: “Phoenix Fragrances’ integration fits in perfectly with our strategic plan and confirms our determination to accelerate our growth on the UK market.”

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The Phoenix acquisition followed a February 2021 purchase of Brittany-based Sentessence by Sozio, which Braud said would strengthen its natural fragrance expertise in France.