How can I keep a brand alive with no NPD?

Published: 28-Jan-2015
Body Care

Julie Lardieg, Bio-Oil Senior Brand Manager at Godrej UK, says it's all about spreading the word

You need to be a subscriber to read this article.
Click here to find out more.

Cosmetics Business asked Julie Lardieg, Bio-Oil Senior Brand Manager at Godrej UK, to share her secrets on keeping a brand growing without NPD.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Deodorant sector heats up with a rise in natural and innovative products

Read more
Deodorants may not be the most glamorous of sectors, but with a focus on natural, sustainable products, the market is certainly moving with the times

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Deciem relaunches discontinued The Chemistry brand as it revives ‘incubator roots’ Estée Lauder Companies-owned Deciem is bringing its The Chemistry brand back from the vault four years after discontinuation – starting with cult product Hand Chemistry – as a play to revive its ‘incubator engine’
  2. Weleda, Pinterest, Isle of Paradise and more among the Pure Beauty Awards judging panel Entrants to this year's Pure Beauty Awards will be putting their products in front of our expert panel of judges for the 25th anniversary edition of the awards
  3. Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 7 major March beauty launches From Orebella’s first limited edition fragrance and Selena Gomez’s Rare Beauty’s new matte make-up launch to Beyoncé’s Cécred’s first styling collection, discover this week’s biggest beauty launches
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Grown Alchemist CEO Anna Teal departs to launch modern wellness brand Teal, who has worked as CEO of luxury body care company Grown Alchemist for the past three years, is exiting the business to create her own self-funded wellness brand, AFIMA

Upcoming event

Packaging Innovation in Beauty: Sustainability, Materials & Consumer Experience

30 April and 7 May 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Deodorant sector heats up with a rise in natural and innovative products

Deodorants may not be the most glamorous of sectors, but with a focus on natural, sustainable products, the market is certainly moving with the times
Body Care

Pure Beauty Awards 2015 Winners Revealed

Pure Beauty readers cast their votes
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Latin America – Golden opportunity

Brazil, the third largest cosmetics market worldwide, is leading a personal care golden age in Latin America. But Argentina, Mexico, Chile and Ecuador also offer opportunities for brands.
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

5 new-era beauty trend upgrades seen at Cosmoprof Worldwide Bologna 2026

The beauty industry’s version of the Olympics returned to Bologna, Italy, this month with thousands of brands showcasing their newest cosmetic innovations and launches. Discover five recycled beauty trends that are entering new eras following upgrades
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Grown Alchemist CEO Anna Teal departs to launch modern wellness brand

Teal, who has worked as CEO of luxury body care company Grown Alchemist for the past three years, is exiting the business to create her own self-funded wellness brand, AFIMA
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Deciem relaunches discontinued The Chemistry brand as it revives ‘incubator roots’

Estée Lauder Companies-owned Deciem is bringing its The Chemistry brand back from the vault four years after discontinuation – starting with cult product Hand Chemistry – as a play to revive its ‘incubator engine’
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business picks: 7 major March beauty launches

From Orebella’s first limited edition fragrance and Selena Gomez’s Rare Beauty’s new matte make-up launch to Beyoncé’s Cécred’s first styling collection, discover this week’s biggest beauty launches
Subscribe now