How can I keep a brand alive with no NPD?

Published: 28-Jan-2015
Body Care

Julie Lardieg, Bio-Oil Senior Brand Manager at Godrej UK, says it's all about spreading the word

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How can I keep a brand alive with no NPD?

Cosmetics Business asked Julie Lardieg, Bio-Oil Senior Brand Manager at Godrej UK, to share her secrets on keeping a brand growing without NPD.

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