Iconic London transforms cult liquid highlighter into a body product

By Becky Bargh | Published: 5-Jun-2019
Colour Cosmetics

Packed with reflective pearl pigments, the product is available in 2 shades

Colour cosmetics brand Iconic London has transformed its cult liquid highlighter into an all-over body product.

Said to be packed with reflective pearl pigments, the new Body Illuminator (£35) is available in two shades and works to blur imperfections and create a ‘sculpted illusion’.

The formula is said to melt onto skin without leaving harsh lines or streaks and can be applied using the brand’s new Body Brush (£32.50).

To use, customers should apply to clean, dry skin and buff on in circular motions.

The product is now available from iconiclondon.co.uk.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

  • Companies:
  • ICONIC London
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Iconic London sued by Warner Music over unlicensed social media videos

Read more
The British make-up brand has been accused of using 165 of the record label’s songs in videos on Instagram and TikTok without a music licence

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty's ‘Wicked’ winter is here, but can it last? The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a timeless aesthetic, or will it last for just ‘one short day’
  2. Lancôme lands singer Olivia Rodrigo as global brand ambassador The 21-year-old Grammy Award-winning artist will star in future campaigns for the L’Oréal-owned beauty brand
  3. Space NK to open debut Liverpool store in June It comes after Space NK opened the largest store in its portfolio following an extensive refurbishment to its west London outlet
  4. Jamie Genevieve sells minority stake in Vieve for £5.5m Geneieve will retain a majority ownership stake in the Vieve beauty brand
  5. Patrick Ta defends $42 eyeshadow pricing amid backlash The debate has sparked mixed reactions from influencers and consumers

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Iconic London sued by Warner Music over unlicensed social media videos

The British make-up brand has been accused of using 165 of the record label’s songs in videos on Instagram and TikTok without a music licence
Colour Cosmetics

Iconic London gets experimental with debut blush range

The new collection stocks six shades from coral to deep cocoa cherry
Colour Cosmetics

Iconic London introduces new 20-strong eyeshadow palette

Featuring a soft texture and silky formula, the product is designed to be crease and flake proof
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

BlueGem acquires Instagram native make-up brand ICONIC London

The investor behind Liberty London and Jack Wills will help the colour cosmetics brand expand into the US later this year
Colour Cosmetics

Iconic London gets prepped to glow
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Move over Y2K, Rivals’ 80s glam is party season’s nostalgic beauty trend

The success of streaming service Disney+’s adaptation of Jilly Cooper’s ‘bonkbuster’ could further boost eighties hair and make-up trends
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Beauty's ‘Wicked’ winter is here, but can it last?

The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a timeless aesthetic, or will it last for just ‘one short day’
Subscribe now