Huda Kattan, founder and CEO of Huda Beauty, has launched a new competition for her followers with a prize of US$5,000 for the winner to put towards a beauty scholarship or training.
The new #ElevatorMakeupChallenge started after the 34-year-old filmed herself applying her make-up in the brand’s office elevator.
Kattan said: “This challenge is actually really hard – I got a lot of really weird looks when I was doing this.”
Now, she is asking her followers to upload their videos to Instagram using #ElevatorMakeupChallenge between 18 July and 3 August.
“Many of our followers are aspiring make-up artists and beauty entrepreneurs, and supporting artists has always been my mission, so giving a $5,000 cash prize for training or charity just felt like the best way to celebrate this challenge and give back to our community.” she added.
On 4 August she will announce three finalists from all the entries and followers can then log onto hudabeauty.com to vote for the winner, who will be announced on 7 August.
Read our exclusive interview with the Kattan sisters, Mona and Huda, about building the brand and how what’s next in the pipeline for the sisters here.