Huda Beauty beats MAC and Fenty Beauty to most mentioned brand on social media

By Becky Bargh | Published: 17-Apr-2019
Colour Cosmetics Marketing

This is a 68% increase from its February 2018 figures

You need to be a subscriber to read this article.
Click here to find out more.

Huda Beauty has beaten the likes of MAC, Benefit, Fenty Beauty and Charlotte Tilbury to be crowned the most

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Colour Cosmetics

Sephora ‘reviewing’ social media backlash against Huda Beauty

Read more
Huda Beauty founder, Huda Kattan, took to Instagram to ‘set the record straight’ on a previous TikTok video she had posted on the ongoing Israel-Palestinian conflict, which has now been deleted

Trending Articles

  1. Glossier names Colin Walsh CEO as it aims to become ‘a true legacy brand’ Walsh, who has previously helmed the beauty divisions of Ouai and Procter & Gamble, will join the beauty company in October
  2. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  3. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Colour and packaging trends set to dominate beauty in 2026 Soft pink and matcha green colours, and more cinematic beauty campaigns, will dominate next year, alongside marketing that plays into ‘whimsy’ and ‘food indulgence’

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Colour Cosmetics

Sephora ‘reviewing’ social media backlash against Huda Beauty

Huda Beauty founder, Huda Kattan, took to Instagram to ‘set the record straight’ on a previous TikTok video she had posted on the ongoing Israel-Palestinian conflict, which has now been deleted
Colour Cosmetics

Huda Beauty launches make-up collaboration with Palestinian musician Saint Levant

The business owned by Huda Kattan has launched a new Kalamantina shade for its Faux Filler Lip Oil, donating sales of the product to organisations supporting Palestinian agriculture and cultural preservation
Colour Cosmetics

Huda Beauty’s Huda Kattan calls out silence on Gaza genocide

The founder of Huda Beauty has been historically vocal about the humanitarian crisis, and previously stated she is willing to ‘risk [her] entire business’ on her stance
Colour Cosmetics

Glossier CEO Kyle Leahy to depart at the end of the year

Leahy, who took over as CEO after the millennial-pink brand’s founder Emily Weiss exited the role in 2022, is leaving the company after three years
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Huda Beauty and Rimmel London are proving that music is the next beauty frontier

Huda Kattan’s cosmetics brand, L’Oréal’s Kiehl’s and Coty’s Rimmel London are among the beauty business tapping into music to solidify their brands and products in the minds of consumers
Colour Cosmetics

Huda Kattan regains full control of Huda Beauty

US private equity company TSG Consumer Partners acquired a minority stake in Huda Beauty in 2017, which has been reacquired by Kattan
Colour Cosmetics

Huda Beauty crowned most popular brand for first quarter of 2025

The updated ranking from Cosmetify highlights brands like NYX and Rhode, while legacy names such as Charlotte Tilbury and Sol de Janeiro lose ground to faster-moving, viral-driven competitors
Subscribe now