How virtual consultations became the beauty retail trend of 2020

By Sarah Parsons | Published: 21-May-2020
Retail Marketing

From hair care to skin concerns and make-up techniques, online one-on-one consultations are helping both brands and consumers during the coronavirus pandemic

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How virtual consultations became the beauty retail trend of 2020
How virtual consultations became the beauty retail trend of 2020

Across the entire beauty industry, brands are finding ways to survive. From Instagram Live make-up masterclasses to TikTok challenges, brands are investing online to stay current and in consumers' minds.

But the industry relies heavily on face-to-face contact to turn engagement into sales.

Pre-lockdown 80% of prestige products

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