How to develop a D2C marketing strategy in 2021, according to Bolt Digital

By Sarah Parsons | Published: 4-Feb-2021
Retail Marketing

Natasha Courtenay-Smith, CEO of D2C marketing agency Bolt Digital on how to thrive past the 'corona honeymoon' phase

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How to develop a D2C marketing strategy in 2021, according to Bolt Digital

Nastaha Courtenay-Smith is the founder and CEO of D2C marketing agency Bolt Digital, whose clients have included L'Occitane, Umberto Gianni, Beauty Kitchen and Absolute Collagen.

A former Daily Mail employee, Courtenay-Smith launched press agency Talk To The Press in 2008 which was then sold to SWNS News Group in 2014.

The entrepreneur is also one of eight accredited Facebook 'She Means Business trainers' in the UK, an initiative that trains 10,000 female founders per year on how to use Facebook for business.

In association with CEW UK, Courtenay-Smith, talks to Cosmetics Business about the challenges of D2C marketing and how to grow your business post-pandemic.

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  • Companies:
  • CEW Cosmetic Executive Women
  • Bolt Digital
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