In pebble&co’s last feature for SPC, ‘Crafting the Expected’, in June 2015, we explored the transitioning of brands into the lucrative and limitless category of fragrance and beauty. We’re now delving deeper and exploring how we at pebble&co, as creators of bespoke fragrance collections, interpret a brand into scent – how we define and create what a brand smells like.
How to craft a signature scent
Fragrance should embody a brand's character, advise Sarah McCubbin and Tori Snowball
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How to transition your brand into beauty
Read morepebble and co explain why brands in various sectors are eyeing the beauty industry
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Fragrance
Mona Kattan's Kayali eyes China top three fragrance spot in exclusive Sephora launch
Fragrance brand Kayali, founded by Mona Kattan, made its exclusive omnichannel debut in China on 15 October across more than 300 stores and Sephora’s digital platforms, aiming to become one of Sephora China’s top three fragrance brands
Fragrance
Aaron Terence Hughes’ ‘Hombre’ claims Pure Beauty Awards 2026: The fragrance win driving a new era of organic and natural materials
The Readers’ Vote at the Pure Beauty Awards 2026 has crowned Aaron Terence Hughes’ Hombre Eau de Parfum as Best Fragrance. This consumer-driven victory serves as a definitive proof of concept for the brand's expanding high-performance cosmetic collection
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Fragrance
Armani Beauty ambassador Jonathan Bailey fronts new ‘The Power of Will’ interview series
British actor Jonathan Bailey, who is ambassador for Armani Beauty’s I Will men’s fragrance, stars in a new video series for the scent, alongside fellow ambassadors, musician J Balvin, Formula 1 driver Carlos Sainz and entrepreneur Simon Squibb
Ingredients
Dove launches first fragrance inspired by its Original Beauty Bar due to demand
The Unilever-owned beauty brand has broken into the perfume category with a limited edition fine fragrance that smells like its 69-year-old hero sku, Original Beauty Bar, stating its community has ‘been asking for years’ for it to bottle the scent