How to craft a signature scent

Published: 23-Sep-2015
Fragrance

Fragrance should embody a brand's character, advise Sarah McCubbin and Tori Snowball

You need to be a subscriber to read this article.
Click here to find out more.
How to craft a signature scent

In pebble&co’s last feature for SPC, ‘Crafting the Expected’, in June 2015, we explored the transitioning of brands into the lucrative and limitless category of fragrance and beauty. We’re now delving deeper and exploring how we at pebble&co, as creators of bespoke fragrance collections, interpret a brand into scent – how we define and create what a brand smells like.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
How to transition your brand into beauty

How to transition your brand into beauty

Read more
pebble and co explain why brands in various sectors are eyeing the beauty industry

Trending Articles

  1. Estée Lauder Companies on helping acquired ‘indie’ brands thrive as The Ordinary nears $1 billion sales Estée Lauder Companies’ CEO Stéphane de la Faverie has discussed how a new model under the beauty giant’s ‘Beauty Reimagined’ turnaround efforts has helped fuel the growth of brands such as The Ordinary and Kilian Paris
  2. Perfumer Francis Kurkdjian restores 13 iconic Dior fragrances for Dioriginals collection French luxury fashion house Dior and its Perfume Creation Director Francis Kurkdjian have been inspired by nearly 80 years of fragrance archives to restore iconic Dior scents, such Diorama, Diorissimo and Dioressence
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Gen Z make-up brand Lottie London breaks into fragrance The British brand’s new perfumes have been created in partnership with streaming service Netflix, inspired by the television show Outer Banks
  4. The 10 most popular fragrances of 2021 in Britain so far British high street chain The Fragrance Shop has revealed which blockbuster scents for men and women are best-sellers
  5. Estée Lauder taps Hailee Steinfeld to front Glimmer fragrance campaign As Estée Lauder launches Glimmer, a new prestige fragrance, the brand calls on Sinners actress Hailee Steinfeld as it aims to reach a new generation of consumers

Upcoming event

London Packaging Week 2026

16-17 September 2026 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
How to transition your brand into beauty

How to transition your brand into beauty

pebble and co explain why brands in various sectors are eyeing the beauty industry
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Chanel, YSL and Prada’s new flankers are speaking to fragrance literate Gen Z differently

Chanel, YSL and Prada’s new flankers are speaking to fragrance literate Gen Z differently

Although the instinct for expansion is correct, whether a new Gen Z edition of a hero scent is successful lies in its execution. With Chanel, YSL and Prada all unveiling twists on their icons this year – Coco Mademoiselle Crush Absolu, Black Opium Pink Glaze and Paradoxe Sweet Chemistry – CB explores the value of these new flankers
Fragrance
Escentric Molecules opens first-ever boutique that is ‘more than a retail space’

Escentric Molecules opens first-ever boutique that is ‘more than a retail space’

The cult independent fragrance brand’s first store, located in Berlin, Germany, blurs the boundaries between store, gallery and creative space
Fragrance
Estée Lauder Companies on helping acquired ‘indie’ brands thrive as The Ordinary nears $1 billion sales

Estée Lauder Companies on helping acquired ‘indie’ brands thrive as The Ordinary nears $1 billion sales

Estée Lauder Companies’ CEO Stéphane de la Faverie has discussed how a new model under the beauty giant’s ‘Beauty Reimagined’ turnaround efforts has helped fuel the growth of brands such as The Ordinary and Kilian Paris
Ingredients
Perfumer Francis Kurkdjian restores 13 iconic Dior fragrances for Dioriginals collection

Perfumer Francis Kurkdjian restores 13 iconic Dior fragrances for Dioriginals collection

French luxury fashion house Dior and its Perfume Creation Director Francis Kurkdjian have been inspired by nearly 80 years of fragrance archives to restore iconic Dior scents, such Diorama, Diorissimo and Dioressence
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Armani Beauty marks ‘next chapter’ of its partnership with cinema at 83rd Venice Film Festival

Armani Beauty marks ‘next chapter’ of its partnership with cinema at 83rd Venice Film Festival

The luxury brand returned to the world’s oldest film festival in Venice, Italy, as its Official Beauty Sponsor for the ninth consecutive year, solidifying its relationship with cinema via a fresh cast of ambassadors and the return of the Armani Cinema Club
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
YSL Beauty marks Black Opium Pink Glaze launch with ‘authentic’ London Block Party

YSL Beauty marks Black Opium Pink Glaze launch with ‘authentic’ London Block Party

The beauty brand brought its Block Party activation – a nightlife series which aims to celebrate local culture and promote togetherness – to London, UK, to celebrate the ‘thrilling’ addition to its Black Opium fragrance, with Global Ambassador Alisha Boe in attendance
Subscribe now