In pebble&co’s last feature for SPC, ‘Crafting the Expected’, in June 2015, we explored the transitioning of brands into the lucrative and limitless category of fragrance and beauty. We’re now delving deeper and exploring how we at pebble&co, as creators of bespoke fragrance collections, interpret a brand into scent – how we define and create what a brand smells like.
How to craft a signature scent
Fragrance should embody a brand's character, advise Sarah McCubbin and Tori Snowball
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
How to transition your brand into beauty
Read morepebble and co explain why brands in various sectors are eyeing the beauty industry
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Fragrance
Estée Lauder Companies launches legal action over use of ‘Jo Malone’ trademark on Zara perfume packaging
The US beauty giant, which owns Jo Malone London, has filed a claim for trademark infringement, passing off, and breach of contract against perfumer Jo Malone, Jo Loves, and Zara UK with the UK High Court
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.