In pebble&co’s last feature for SPC, ‘Crafting the Expected’, in June 2015, we explored the transitioning of brands into the lucrative and limitless category of fragrance and beauty. We’re now delving deeper and exploring how we at pebble&co, as creators of bespoke fragrance collections, interpret a brand into scent – how we define and create what a brand smells like.
How to craft a signature scent
Fragrance should embody a brand's character, advise Sarah McCubbin and Tori Snowball
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How to transition your brand into beauty
Read morepebble and co explain why brands in various sectors are eyeing the beauty industry
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Fragrance
Meet the Maestro: How Jo Malone London perfumer Céline Roux-Alezais discovered her scent style
Céline Roux-Alezais, VP Global Fragrance Development at Jo Malone London, has come to define the Estée Lauder Companies-owned British fragrance house’s portfolio. Discover her story in Cosmetics Business’ new ‘Meet the Maestro’ series
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Body Care
Monday Haircare’s Jaimee Lupton’s billion-dollar mission to democratise beauty – and launch 20 new brands
Jaimee Lupton, founder of Monday Haircare and body and fragrance brand Daise, on building and scaling winning brands, reaching AUD $1bn sales this year and why she is going to launch 20 more brands
Fragrance
CPL Aromas celebrates an endless summer with new fragrance innovations at TFWA Cannes 2026
Seaside vibes on the French Riviera, endless toasts for celebrations and the global fragrance industry coming together in Cannes: TFWA 2026 provided the perfect setting for CPL Aromas to celebrate the art of fragrance, innovation and connection
Fragrance
CPL Aromas explores the new appetite for neo-gourmand and umami scents at Asia Perfume Show
CPL Aromas took part as a Major Partner of Asia Perfume Show, held from 23–25 September at the Bastille Design Center in Paris, bringing a distinctly Asian perspective to one of perfumery’s most compelling creative shifts: the evolution of gourmand fragrance
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Body Care
E.l.f. breaks into fragrance and body care with ‘sensorial’ own-brand e.l.f. POP
The parent company of e.l.f. Cosmetics, e.l.f. Skin and e.l.f. Hair is expanding its beauty empire with e.l.f. POP – an own-brand fragrance and body care line inspired by holiday destinations – following the success of its perfume collaboration with H&M