Fragrance should embody a brand's character, advise Sarah McCubbin and Tori Snowball
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In pebble&co’s last feature for SPC, ‘Crafting the Expected’, in
June 2015, we explored the transitioning of brands into the lucrative
and limitless category of fragrance and beauty. We’re now delving
deeper and exploring how we at pebble&co, as creators of bespoke
fragrance collections, interpret a brand into scent – how we define and
create what a brand smells like.
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