How to break into major cosmetics markets

Published: 27-Jan-2015
Manufacturing Colour Cosmetics Retail

In two short years, nail brand eve snow has broken into two major markets amid fierce competition. Founder Yvette Snowden explains

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Cosmetics Business News' latest Expert Advice interview sees Yvette Snowden, founder of nail brand eve snow, discuss how her company went from fledging to key player in just two short years…

What factors have been key to eve snow’s success?
A unique USP, first to market products and luxury packaging. We launched into a very crowded market with a USP within the nail category and I think the customer’s need for more natural, nourishing nail products is why we’ve been able to grow so quickly when there are still new nail brands launching every month.

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