How to break into major cosmetics markets

Published: 27-Jan-2015
Manufacturing Colour Cosmetics Retail

In two short years, nail brand eve snow has broken into two major markets amid fierce competition. Founder Yvette Snowden explains

You need to be a subscriber to read this article.
Click here to find out more.
Cosmetics Business News' latest Expert Advice interview sees Yvette Snowden, founder of nail brand eve snow, discuss how her company went from fledging to key player in just two short years…

What factors have been key to eve snow’s success?
A unique USP, first to market products and luxury packaging. We launched into a very crowded market with a USP within the nail category and I think the customer’s need for more natural, nourishing nail products is why we’ve been able to grow so quickly when there are still new nail brands launching every month.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Colour Cosmetics

Nail polish brand Eve Snow breaks into US market

Read more
UK brand to launch on net-a-porter.com

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Why are beauty brands now betting big on fashion retailers? A standout space within a major beauty retailer is no longer enough for cosmetics brands, with many looking to diversify via partnerships with fashion brands instead in an effort to reach new customers in an increasingly overcrowded market
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Battle of the lashes: why major beauty players are eyeing blockbuster mascara launches Driven by innovation and premiumisation, the mascara category is outperforming amid softness in the wider make-up category, with players such as L’Oréal, Estée Lauder Companies and Coty all competing to claim the top spot
  3. Influencer Olivia Jade launches beauty brand o.piccola The content creator and nepo baby introduces new make-up brand o.piccola, launching with a single sku and formulated in South Korea following five years of research and testing
  4. First look at the new Marc Jacobs Beauty line – by the designer himself Fashion designer Marc Jacobs has ramped up excitement for the relaunch of his discontinued cosmetics line this year, which is being brought back due to an updated licensing deal with Coty, giving a first look at the revamped packaging
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: CurrentBody to open UK pop-up boutique in latest retail expansion The four-month residency at luxury shopping destination Bicester Village follows The Beauty Tech Group-owned brand launching its first UK bricks-and-mortar clinic, CurrentBody Skin: The Clinic, last year

Upcoming event

Cosmoprof CBE ASEAN Bangkok

24-26 June 2026 | Bangkok, Thailand See all

You may also like

Colour Cosmetics

Nail polish brand Eve Snow breaks into US market

UK brand to launch on net-a-porter.com
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Eve Snow – Bright young thing

Eve Snow made its debut this year with a collection of ‘3 added’ nail lacquers. Founder Yvette Snowden talks about how she set up the business and her plans for the future
Colour Cosmetics

Eve Snow launches ‘3 added’ nail lacquer brand

Contain vitamin E, Argan oil and ginkgo biloba
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cushion compacts have risen in popularity. These are 2026’s best launches so far

The K-beauty-inspired complexion sub-category is growing in popularity as make-up brands across the globe invest in cushion compacts. But what makes these products so popular and are they more than a passing trend?
Finance

Boots lands Currys boss Alex Baldock as CEO for ‘next phase of transformation’

Baldock joins the UK health and beauty retailer in the autumn and will succeed Anthony Hemmerdinger, who is currently serving as Senior VP and Managing Director of Boots UK, Ireland, Opticians and No7 Beauty Company
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Exclusive: CurrentBody to open UK pop-up boutique in latest retail expansion

The four-month residency at luxury shopping destination Bicester Village follows The Beauty Tech Group-owned brand launching its first UK bricks-and-mortar clinic, CurrentBody Skin: The Clinic, last year
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Why are beauty brands now betting big on fashion retailers?

A standout space within a major beauty retailer is no longer enough for cosmetics brands, with many looking to diversify via partnerships with fashion brands instead in an effort to reach new customers in an increasingly overcrowded market
Subscribe now