When it comes to beauty, social media is home to both ingenious hacks and mystifying myths, demonstrating consumer creativity as well as confusion.
Earlier this year, Unilever took a scientific approach to separating fact from fiction with its award-winning Vaseline Verified campaign – a social-first initiative that took viral Vaseline hacks and put them under the microscope.
Here, Peter Schrooyen shares more about the novel campaign and what other brands can learn from its approach.
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