How L’Oréal Paris took the Cannes Film Festival to Korea

By Sarah Parsons | Published: 28-May-2019
Colour Cosmetics Retail Marketing

The French beauty brand has been an official partner of the annual French celebration for 22 years

You need to be a subscriber to read this article.
Click here to find out more.

L’Oréal Paris has shared details on how it marketed its Cannes Film Festival partnership to Asian consumers.

For 22 years

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

The untold story of… La Roche-Posay’s Anthelios sunscreen

Read more
The L’Oréal-owned brand reveals how its 39-year-old Anthelios SPF franchise became, and has remained, a category-defining sun care range in Cosmetics Business’ ‘Untold Story’ series

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Analysis: Estée Lauder Companies’ underperforming brands amid portfolio review CEO Stéphane de La Faverie confirmed the beauty giant is reviewing its brand portfolio as it seeks a return to profitability, placing some of its underperforming brands in the spotlight
  2. Amazon Beauty launches dedicated K-Beauty storefront It follows an increasing number of beauty businesses expanding their reach via the e-commerce giant , as well as K-beauty growing three times faster than Amazon’s average beauty category
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    The untold story of… La Roche-Posay’s Anthelios sunscreen The L’Oréal-owned brand reveals how its 39-year-old Anthelios SPF franchise became, and has remained, a category-defining sun care range in Cosmetics Business’ ‘Untold Story’ series
  4. ChatGPT check out: Glossier and Skims to be shoppable through AI agent Parent company OpenAi has partnered with Stripe to launch an instant check out option, allowing customers to purchase products such as beauty through ChatGPT
  5. Charlotte Tilbury partners with ‘icon’ Celine Dion for 2025 holiday campaign Bestselling artist Celine Dion features in the Puig-owned beauty brand’s ‘Star Confidence’ Christmas campaign, with her hit ‘I’m Alive’ used as the soundtrack

Upcoming event

Safety Assessment of Cosmetic Products – Module 2: Toxicology 1

7 October 2025 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

The untold story of… La Roche-Posay’s Anthelios sunscreen

The L’Oréal-owned brand reveals how its 39-year-old Anthelios SPF franchise became, and has remained, a category-defining sun care range in Cosmetics Business’ ‘Untold Story’ series
Training & Education

What’s on at British Beauty Week 2025: Activations, workshops, expert panels

British Beauty Week (20 to 26 October) is back for 2025, shining a spotlight on the ‘future of beauty’ through virtual and in-person activations across the UK
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Miley Cyrus launches remixed ‘Maybe it's Maybelline’ beauty jingle

The updated beauty jingle follows the multi-platinum recording artist being named as Maybelline New York’s new global spokesperson on 25 September
Colour Cosmetics

Miley Cyrus fronts Maybelline New York’s reimagined brand jingle

The award-winning singer will star in a ‘long-term partnership’, fronting a campaign that will roll out across television and social media starting September 2025
Fragrance

YSL Beauty names actor Drew Starkey US voice of MYSLF ABSOLU

Starkey, who stars in Outer Banks and Queer, fronts a campaign for YSL Beauty’s new woody-floral scent MYSLF ABSOLU, the latest fragrance in the MYSLF franchise
Skin Care

La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary

The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

L’Oréal Paris dethrones Charlotte Tilbury as UK’s top beauty brand on social media

The French beauty heavyweight’s social media success was driven by an estimated 14,523 TikToks videos mentioning the brand, which showcases its status as a ‘legacy brand’
Subscribe now