How coronavirus has revolutionised beauty's entire hand care category

By Sarah Parsons | Published: 7-Apr-2020
Ingredients Body Care Marketing

From luxury hand wash to plastic-free soaps and hand cream, products designed for hands aren't going to be the same again

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Lush's spring launch was not another seasonal bath bomb or solid shampoo, but a vinyl made of soap that plays Happy Birthday< (twice) to encourage consumers to wash their hands properly.

The new product may have received some confused looks just three months ago, but today Lush's idea isn't an oddity in the beauty industry. It's

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  • Companies:
  • Louis Vuitton Moet Hennessy
  • Lush Cosmetics
  • NPD Group
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