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    How Shiseido plans to bring Drunk Elephant back from the brink Amid lagging sales and dealing with the aftermath of the ‘Sephora kids’ drama in 2024, Shiseido is not giving up on Drunk Elephant. With a new turnaround strategy already...
  2. Charlotte Tilbury crowned beauty brand with the biggest social impact Puig-owned beauty brand Charlotte Tilbury topped Dash Social’s new Total Social Impact Score leaderboard, while Rhianna’s Fenty Beauty and Selena Gomez’s Rare Beauty also...
  3. The Rhode effect: Hailey Bieber’s beauty brand becomes Sephora UK’s bestseller Hailey Bieber’s beauty brand, which is owned by e.l.f. Beauty, has launched across Sephora’s UK stores and online, debuting as the number one brand
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    Exclusive: Kenvue prioritise scalp science as hair portfolio enters new era As OGX and Neutrogena gear up to release product ranges feeding into the ‘skinification’ of hair, Cosmetics Business sat down with Kenvue’s Andrew Stanleick and Adam...
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    Opinion: Lessons to learn from Shay Mitchell’s kids sheet mask brand Rini’s divisive launch The actor’s K-beauty hydrogel masks for children have faced a wave of backlash, being branded ‘unnecessary’ and ‘dystopian’ by social media users. Beauty marketing...

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