After making a name for herself as clean-freak Monica Geller in the hit TV series ‘Friends’, Courteney Cox is embodying her on-screen character with a new selection of beauty-inspired cleaning products.
Homecourt approaches the cleaning category from a beauty perspective.
Each of the skus are said to be formulated with luxury, niche scents that, the brand says, are traditionally saved for use within the perfume category.
Designed from Cox’s personal fragrance archive, Homecourt’s team, which includes a former L’Oréal marketing executive, Sarah Janke, and founder of Nécessaire, Nick Axelrod-Welk, developed the products to be infused with upcycled fragrance oils and cosmetic-grade actives.
Taking a leaf out of the ‘clean’ beauty movement, the skus have also been developed with high quality ingredients that are benchmarks for the skin and personal care markets.
The range of dish soaps, surface cleaners and hand washes are available in four scents: Cece, a secret blend of Cox’s containing cedarwood and cinnamon; Steeped Rose, featuring all the characters of its namesake flower, including stems and thorns; Neroli Leaf, containing the white floral and orange blossom; and Cipres Mint, a heady blend with green herbs, sugar and citrus.
“Homecourt is the culmination of my lifelong passion for architecture and interior design, as well as my obsession with home organisation, scent and cleanliness,” said Cox.
“I launched Homecourt because I wanted household and cleaning products that smell as special as the scents I wear and [that] looked beautiful enough to keep on my counters.”
She continued: “I have been obsessed with fragrance forever and always dreamt of creating my own candles or perfume, but Homecourt became a much bigger homecare concept, once I had the right team on board.
“I’m a perfectionist and knew I had to collaborate with the best of the best across industries – the best noses, the best graphic designers and the top skin care chemists in the country.”
