Designed to cater for the growing demand for personalised beauty experiences, augmented reality company Holition has developed a virtual makeover app called Face, which allows users to try cosmetics before buying.
Holition app lets shoppers try make-up before they buy
App features face-tracking technology
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Colour cosmetics gets creative
Read moreCompanies the world over are innovating to meet a diverse range of consumer needs
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Colour Cosmetics
Pinterest's 2026 beauty trend predictions: ‘Glitchy Glam’ and ‘Cool Blue’ set to dominate
Naureen Mohammed, Director of CPG at Pinterest UK, unveils the social media platform’s highly-anticipated Pinterest Predicts 2026 report, and breaks down the aesthetics beauty lovers will be tapping into next year in this exclusive column
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