Designed to cater for the growing demand for personalised beauty experiences, augmented reality company Holition has developed a virtual makeover app called Face, which allows users to try cosmetics before buying.
Holition app lets shoppers try make-up before they buy
App features face-tracking technology
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Colour cosmetics gets creative
Read moreCompanies the world over are innovating to meet a diverse range of consumer needs
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Colour Cosmetics
Estée Lauder Companies CEO opens up about M&A and ‘incubating new brands’
Stéphane de La Faverie has confirmed he is ‘looking at [ELC’s] portfolio’ as the beauty giant enters the second year of its ‘Beauty Reimagined’ transformation plan, stating the business ‘will always be a part of the M&A discussion’
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Colour Cosmetics
Kylie Cosmetics crowned best-performing US beauty brand on social in January based on creator marketing
Influencer marketing platform Traackr has unveiled the top-performing US brands based on creator marketing in January 2026, with Kylie Cosmetics, Rare Beauty and Huda Beauty all reporting growth
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Skin Care
K-beauty brand Anua partners with EL&N cafe on sweet treat deal
The skin care brand has teamed up with the Instagrammable cafe chain on a limited edition offer – those who purchase the EL&N x Anua Honey Glaze Cake before 3 March at select locations will receive an Anua skin care duo worth £46