Holition app lets shoppers try make-up before they buy

Published: 3-Mar-2015
Colour Cosmetics Marketing

App features face-tracking technology

You need to be a subscriber to read this article.
Click here to find out more.
Holition app lets shoppers try make-up before they buy

Designed to cater for the growing demand for personalised beauty experiences, augmented reality company Holition has developed a virtual makeover app called Face, which allows users to try cosmetics before buying.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Colour cosmetics gets creative

Colour cosmetics gets creative

Read more
Companies the world over are innovating to meet a diverse range of consumer needs

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Armani Beauty ambassador Jonathan Bailey fronts new ‘The Power of Will’ interview series British actor Jonathan Bailey, who is ambassador for Armani Beauty’s I Will men’s fragrance, stars in a new video series for the scent, alongside fellow ambassadors, musician J Balvin, Formula 1 driver Carlos Sainz and entrepreneur Simon Squibb
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Sephora UK MD on 2027 expansion plans and the M&S store partnership: ‘Now we want proximity’ Hot off hosting its beauty festival, Sephoria, in the UK for the first time, UK MD Sarah Boyd reveals the retailer’s 2027 expansion plans for the region, including a third boutique, more large-format stores, and what Sephora’s upcoming shop-in-shop concept with British multinational retailer Marks & Spencer (M&S) will actually entail
  3. Puig’s fragrance and make-up brands drive record Q3 revenue of €1.4 billion All of Puig’s business divisions and regions saw revenue growth, with a double-digit increase in niche fragrances, dermocosmetics, make-up and the Asia-Pacific region
  4. Selfridges unveils Christmas campaign in London, Manchester, Birmingham and digital stores Luxury British department store chain Selfridges has released its Christmas campaign, taking consumers around the world through festive cityscapes and in-store experiences
  5. Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners Dcypher, Jo Malone London, Sculpted by Aimee, Makeup by Mario and Shark are among the beauty brands crowned the best in the business across 21 categories at the Pure Beauty Awards 2026, which took place at London’s Grosvenor House in the UK

Upcoming event

Shanghai International Personal Care Expo

28–30 October 2026 | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Colour cosmetics gets creative

Colour cosmetics gets creative

Companies the world over are innovating to meet a diverse range of consumer needs
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Alexander McQueen London exhibition plays with digital

Alexander McQueen London exhibition plays with digital

Exhibition examines key beauty looks
Retail
Selfridges unveils Christmas campaign in London, Manchester, Birmingham and digital stores

Selfridges unveils Christmas campaign in London, Manchester, Birmingham and digital stores

Luxury British department store chain Selfridges has released its Christmas campaign, taking consumers around the world through festive cityscapes and in-store experiences
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Armani Beauty ambassador Jonathan Bailey fronts new ‘The Power of Will’ interview series

Armani Beauty ambassador Jonathan Bailey fronts new ‘The Power of Will’ interview series

British actor Jonathan Bailey, who is ambassador for Armani Beauty’s I Will men’s fragrance, stars in a new video series for the scent, alongside fellow ambassadors, musician J Balvin, Formula 1 driver Carlos Sainz and entrepreneur Simon Squibb
Marketing
Nivea Sun gears up to become Official Sun Protection of the Tour de France

Nivea Sun gears up to become Official Sun Protection of the Tour de France

The five-year partnership between Nivea Sun and the Tour de France will see the Beiersdorf-owned brand promote sun protection across 20 European countries, beginning in March 2027
Colour Cosmetics
Puig’s fragrance and make-up brands drive record Q3 revenue of €1.4 billion

Puig’s fragrance and make-up brands drive record Q3 revenue of €1.4 billion

All of Puig’s business divisions and regions saw revenue growth, with a double-digit increase in niche fragrances, dermocosmetics, make-up and the Asia-Pacific region
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Mona Kattan’s Kayali expands gourmand fragrance line Yum with Vanilla Cupcake I 108

Mona Kattan’s Kayali expands gourmand fragrance line Yum with Vanilla Cupcake I 108

The scent-layering brand is bolstering its hero House of Yum gourmand fragrance collection with birthday cake-inspired Vanilla Cupcake | 108. Kayali CEO Mona Kattan explains why this was a ‘natural next chapter’ for the business
Subscribe now