Holition app lets shoppers try make-up before they buy

Published: 3-Mar-2015
Colour Cosmetics Marketing

App features face-tracking technology

You need to be a subscriber to read this article.
Click here to find out more.
Holition app lets shoppers try make-up before they buy

Designed to cater for the growing demand for personalised beauty experiences, augmented reality company Holition has developed a virtual makeover app called Face, which allows users to try cosmetics before buying.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Colour cosmetics gets creative

Colour cosmetics gets creative

Read more
Companies the world over are innovating to meet a diverse range of consumer needs

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    M&S Beauty names presenter Emma Willis Ambassador of own-brand range Formula The 50-year-old British television presenter has been appointed the face of the UK supermarket chain’s own-brand skin care line, Formula, marking ‘an exciting new era’ for M&S Beauty
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Chantecaille bolsters commitment to lion conservation with new collection Sales from the Beiersdorf-owned prestige brand’s Fall 2026 Lion Collection will help fund essential field technology used to track, monitor and identify lions in the wild, building on the company’s existing partnership with conservation organisation Lions Guardians
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Why Irish beauty brands are having a major moment Authenticity, innovation and a founder mindset supported by the state are among the secrets behind the success of a new wave of Irish beauty brands at home and abroad
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Kylie Cosmetics, Huda Beauty and MAC Cosmetics crowned most popular beauty brands of 2026 so far Huda Kattan’s namesake make-up brand reclaimed the top spot on The Cosmetify Index, while luxury companies Dior Beauty and YSL Beauty have climbed up the top 50 ranking by improving their digital presence

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Colour cosmetics gets creative

Colour cosmetics gets creative

Companies the world over are innovating to meet a diverse range of consumer needs
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Alexander McQueen London exhibition plays with digital

Alexander McQueen London exhibition plays with digital

Exhibition examines key beauty looks
Packaging
London Packaging Week reveals 87 finalists for its 2026 Innovation Awards

London Packaging Week reveals 87 finalists for its 2026 Innovation Awards

From global luxury houses to household names, this year’s shortlist showcases the ideas, materials and engineering shaping the future of packaging across every sector
Marketing
Charlotte Tilbury, Elemis, NARS and more to headline Covent Garden 2026 beauty festival

Charlotte Tilbury, Elemis, NARS and more to headline Covent Garden 2026 beauty festival

Ulta Beauty-owned retailer Space NK has been named as the experiential partner for the 2026 return of shopping destination Covent Garden’s annual beauty festival
Colour Cosmetics
Samantha Ravndahl’s Auric beauty brand to close due to market conditions

Samantha Ravndahl’s Auric beauty brand to close due to market conditions

The Canadian beauty influencer’s make-up brand said tariffs and production costs were among the factors that made it ‘increasingly unsuitable to continue operating’
Marketing
Cosmoprof Worldwide Bologna unveils new layout for its 60th anniversary in 2027

Cosmoprof Worldwide Bologna unveils new layout for its 60th anniversary in 2027

Cosmoprof Worldwide Bologna, the leading global event for every sector of the cosmetics industry, will return from 18 to 21 March 2027. The edition will celebrate 60 years since the event was founded and introduce a significant evolution of the exhibition layout, designed to make the offering easier to navigate, encourage more targeted visitor flows and further enhance networking and business opportunities for industry professionals
Colour Cosmetics
E.l.f. Cosmetics and Bubble partner for limited edition ‘holy grails’ hybrid make-up and skin care range

E.l.f. Cosmetics and Bubble partner for limited edition ‘holy grails’ hybrid make-up and skin care range

The new collection, inspired by the beauty communities 'cocktailing’ of skin care and make-up products, includes Drop N’ Dunk, which merges e.l.f. Skin Bronzing Drops and Bubble’s Slam Dunk Hydrating Cream Moisturiser
Subscribe now