Holition app lets shoppers try make-up before they buy

Published: 3-Mar-2015
Colour Cosmetics Marketing

App features face-tracking technology

You need to be a subscriber to read this article.
Click here to find out more.
Holition app lets shoppers try make-up before they buy

Designed to cater for the growing demand for personalised beauty experiences, augmented reality company Holition has developed a virtual makeover app called Face, which allows users to try cosmetics before buying.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Colour cosmetics gets creative

Colour cosmetics gets creative

Read more
Companies the world over are innovating to meet a diverse range of consumer needs

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Are we going back to the 2000s celebrity fragrance wardrobe era? With a plethora of celebrities entering fragrance, from rappers Megan Thee Stallion and Ice Spice to singer Tate McRae, perfume collections are beginning to reflect the A-list-founded wardrobes of the early 2000s. But can celebrity fragrance find itself at the forefront once again?
  3. E.l.f. Beauty leaks CEO Tarang Amin’s number in marketing stunt The beauty giant is giving customers a direct line to its CEO via the ‘Dial 0 for Zero Distance’ campaign, where they can tell Amin what causes matter most to them and where e.l.f. Beauty can make a bigger impact

Upcoming event

Hair Care Trends for 2027

3 December and 10 December 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Colour cosmetics gets creative

Colour cosmetics gets creative

Companies the world over are innovating to meet a diverse range of consumer needs
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Alexander McQueen London exhibition plays with digital

Alexander McQueen London exhibition plays with digital

Exhibition examines key beauty looks
Media
CeraVe named ‘official moisturiser of Arrakis’ with Dune Part Three film tie-up

CeraVe named ‘official moisturiser of Arrakis’ with Dune Part Three film tie-up

In its first film partnership, CeraVe’s Dune Part Three activations will roll out globally ahead of the film’s release in December
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Are we going back to the 2000s celebrity fragrance wardrobe era?

Are we going back to the 2000s celebrity fragrance wardrobe era?

With a plethora of celebrities entering fragrance, from rappers Megan Thee Stallion and Ice Spice to singer Tate McRae, perfume collections are beginning to reflect the A-list-founded wardrobes of the early 2000s. But can celebrity fragrance find itself at the forefront once again?
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care
Influencer Stella Tzortzi on building a brand inspired by Mediterranean hair oiling rituals

Influencer Stella Tzortzi on building a brand inspired by Mediterranean hair oiling rituals

Influencer Stella Tzortzi built Cee Cee from scratch. Now, the content creator is ready for the world to try her culturally-driven, natural hair care inspired by Mediterranean hair oiling rituals passed down from generation to generation
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline

Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline

The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
Is beauty’s new comedic marketing strategy proof the industry needs to lighten up?

Is beauty’s new comedic marketing strategy proof the industry needs to lighten up?

As a number of brands across beauty and wellness place comedians at the forefront of their campaigns, Cosmetics Business explores how male comics have become a central part of the beauty marketing conversation
Subscribe now