Designed to cater for the growing demand for personalised beauty experiences, augmented reality company Holition has developed a virtual makeover app called Face, which allows users to try cosmetics before buying.
Holition app lets shoppers try make-up before they buy
App features face-tracking technology
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Colour cosmetics gets creative
Read moreCompanies the world over are innovating to meet a diverse range of consumer needs
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Packaging
Bye minimalist: Coty on the ‘deliberate reset’ of Marc Jacobs Beauty’s packaging
Fashion designer Marc Jacobs relaunched cosmetics line comprises playful, motif-embossed packaging – a stark contrast to the sleek black compacts of the original line, which was discontinued in 2021. Coty explains why Marc Jacobs Beauty has pivoted so hard packaging-wise