Designed to cater for the growing demand for personalised beauty experiences, augmented reality company Holition has developed a virtual makeover app called Face, which allows users to try cosmetics before buying.
Holition app lets shoppers try make-up before they buy
App features face-tracking technology
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Colour cosmetics gets creative
Read moreCompanies the world over are innovating to meet a diverse range of consumer needs
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Colour Cosmetics
Cushion compacts have risen in popularity. These are 2026’s best launches so far
The K-beauty-inspired complexion sub-category is growing in popularity as make-up brands across the globe invest in cushion compacts. But what makes these products so popular and are they more than a passing trend?
Fragrance
Harry Styles’ Pleasing opens Amsterdam pop-up to explore the senses, including ‘scent arcade’
PleasingLand takes place in the Netherlands ahead of Styles’ ‘Together, Together’ tour kicking off in Amsterdam on 16 May, featuring areas to explore the beauty and apparel brand via touch, smell and sound
Marketing
Paula’s Choice named official World Cup Skincare Sponsor as beauty’s football fever sets in
The Unilever-owned skin care brand has launched a new campaign to promote the resilience of its product range in high-pressure situations during the 2026 tournament, kicking off the marketing with a short film
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Colour Cosmetics
Battle of the lashes: why major beauty players are eyeing blockbuster mascara launches
Driven by innovation and premiumisation, the mascara category is outperforming amid softness in the wider make-up category, with players such as L’Oréal, Estée Lauder Companies and Coty all competing to claim the top spot