This achievement highlights HELENA’s pioneering role in merging cutting-edge science with natural, sustainable beauty solutions. By earning these prestigious certifications, the brand reinforces its unwavering commitment to scientific excellence, ecological responsibility, and uncompromising product quality.
Two of HELENA’s flagship innovations — the HELENA Firming Day Cream and the HELENA Essential Nourishing Moisturizing Serum — have successfully met the rigorous standards required by both certifying bodies.
“Certifying our formulas as Microbiome Friendly through MyMicrobiome demonstrates our commitment to science and technology,” says Ibana Almada, Founder and CEO of HELENA. “We bring the rigor of the scientific world into our developments with natural molecules of proven efficacy and safety, created to meet the skin’s needs at every stage, without ever compromising its microbiome.”
The MyMicrobiome certification assures consumers that HELENA’s products preserve and respect the skin’s natural ecosystem, avoiding disruption to its delicate balance. Meanwhile, the Ecocert Cosmos Organic certification guarantees that the brand adheres to the highest standards of organic formulation, ethical sourcing, and environmentally conscious production.
Together, these dual recognitions set a new benchmark for skincare in Latin America, where HELENA is reshaping the beauty industry by proving that luxury, sustainability, and microbiome-friendly science can coexist in harmony.
