HCT Group is the global leader in cutting edge innovation, design and beauty manufacturing. Specialising in custom plastic, metal and paper board packaging HCT Group has expanded their offering to include a comprehensive range of beauty formulations, brushes, airless and metal components, POS displays and pristine designs. As a full service turnkey company HCT Group accurately manages the course of development from concept to creation in collaboration with major mass, prestige and specialty companies from around the world.
Most recently beauty users are choosing to take a truly minimalistic approach to makeup application in order to appear “effortlessly” beautiful; consumers choose products that simplify their routine by offering formulas with multiple benefits. During MakeUp in Paris, HCT Group will be sharing a collection of advanced formulas that were made to maximise the beauty ritual. Together the product and packaging work to enhance the user’s natural beauty.