Pure Beauty

Harvey Nichols reopens Birmingham store after 7 month shutdown

By Becky Bargh | Published: 29-Oct-2020

The world-famous chain said the wait was due to an ‘ongoing review’ of the future of its stores

Shoppers in Birmingham, UK, can return to Harvey Nichols after more than seven months of closure due to the coronavirus pandemic.

The store reopening comes months after the luxury department store chain welcomed back customers to its London flagship after the UK government’s lockdown restrictions were lifted.

Harvey Nichols said the retailer was biding its time to reopen the store as it continues a “phased reopening” of its eight UK outlets throughout the year.

Meanwhile, last month, the world-famous chain issued a statement that it had been undertaking an “ongoing review” of the future of its stores.

In July, the retailer announced that it would be making more than 1,500 job cuts across the company.

At the time, Harvey Nichols’ COO, Manju Malhotra, said Covid-19 had “changed the shape of the business”.

Speaking about its Birmingham reopening, Malhotra added: “Together, with our team members, I am very much looking forward to our stores reopening and welcoming our customers back to Harvey Nichols.

“Whilst we will be fully adhering to new health and safety measures to protect both customers and staff, we will be focusing on what we do best, which is providing a high level of personal service and an exceptional shopping experience, within a safe and comfortable environment.”

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