US water-based skin care brand H2O+ has teamed up with Disney Music Group, the music production arm of The Walt Disney Company, to celebrate the release of Walt Disney Records’ The Legacy Collection with a new campaign and competition.
Walt Disney Records’ The Legacy Collection comprises 12 classic Disney soundtracks including classics from Mary Poppins, The Little Mermaid, Fantasia, The Lion King, Pinocchio and Sleeping Beauty.
Running with the theme of ‘legacy’, the #ShareYourLegacy campaign invites women from the US to upload a video of themselves sharing what they believe their legacy is or what they want it to be using the hashtag. Employees from H2O+ have already posted some examples of such videos here.
CEO of H2O+ Joy Chen said: “At H2O+, beauty is more than skin deep, and we feel that empowering women speaks to the core of our brand. As a big supporter of female growth and entrepreneurship, this campaign means a great deal to me. It’s exciting that H2O+ will be the voice of such an inspiring message.”
The #ShareYourLegacy campaign will end on 1 October. Complementing the campaign is a competition, open to US residents. One winner will receive a Disney-inspired experience including two tickets to The Lion King on Broadway, an exclusive behind the scenes tour and an H2O+ beauty basket worth $500, as well as airfares and a hotel stay.