Gucci is debuting its new fragrance to the video game industry

By Sarah Parsons | Published: 4-Aug-2020
Fragrance Marketing

Fans of the luxury Italian fashion house and vintage arcade games will be able to play with characters inspired by the faces of Gucci Bloom

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More than a luxury fashion house with prestige fragrances and make-up, Gucci also has a video game platform.

Originally launched in July 2019 and available via the brand's app, Gucci Arcade has

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