Gucci Guilty scoops top award at Accademia del Profumo

Published: 22-Mar-2011
Fragrance

Bleu de Chanel seduces Italian men

Gucci Guilty scoops top award at Accademia del Profumo
Accademia del Profumo announced the winners of their 22nd annual perfume awards on the opening day of Cosmoprof Bologna 2011 in Italy, where the big names of international perfumery filed up to receive the acknowledgements.

The Consumers’ Jury voted Gucci Guilty (P&G Prestige) as best female perfume of the year and Bleu de Chanel (Chanel) as best male perfume of the year.

The fragrances were chosen by over 40,000 consumers who this year voted in 400 perfume shops and in the Coin and La Rinascente department stores in Italy.

Meanwhile the Technical Jury, made up of the members of the Accademia del Profumo Executive Committee, selected Attimo (Ferragamo Perfumes) as best Made in Italy perfume for women and Zegna Forte (L’Oréal Italia) as best niche product for men.

Acqua di Gioia by Giorgio Armani (Helena Rubinstein) won the best female communication award, voted by the VIP Jury.

See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Sol de Janeiro’s CEO on building the brand’s next chapter: from male grooming to travel retail

Sol de Janeiro’s CEO on building the brand’s next chapter: from male grooming to travel retail

Read more
Sol de Janeiro, the Brazilian Bum Bum Cream maker, has entered its next phase of growth under new CEO Jordan Saxemard. This is how he is tapping into new audiences and building on co-founder Heela Yang’s lasting legacy

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Monday Haircare’s Jaimee Lupton’s billion-dollar mission to democratise beauty – and launch 20 new brands Jaimee Lupton, founder of Monday Haircare and body and fragrance brand Daise, on building and scaling winning brands, reaching AUD $1bn sales this year and why she is going to launch 20 more brands
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 8 new beauty launches from Rhode, Haus Labs and D&G New fragrance mists from Orebella and Sol de Janeiro; colour cosmetics by Haus Labs and Dolce & Gabbana;and the latest Spotwear drop from Hailey Bieber’s Rhode are among this week’s best new-in beauty
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Meet the Maestro: How Jo Malone London perfumer Celine Roux discovered her scent style Celine Roux, Head of Fragrance at Jo Malone London, has come to define the Estée Lauder Companies-owned British fragrance house’s portfolio. Discover her story in Cosmetics Business’ new ‘Meet the Maestro’ series
  4. Tate McRae debuts first fragrance Tate 01 in partnership with Scent Beauty The ‘Greedy’ singer has partnered with Scent Beauty, an e-commerce platform for bespoke fragrances, to develop her second-skin scent, Tate 01. The aim is to create a ‘fragrance brand designed to leave a lasting cultural mark’
  5. Merit expands its presence in fragrance with second scent launch, New Wave The minimalist beauty brand is extending its fragrance offering with New Wave L’Extrait de Parfum, which claims to break ‘the traditional rules of perfumery’ by reimagining a classic Ambre 83 structure. It follows on from the success of Merit’s first fragrance launch, Retrospect

Upcoming event

Pure Beauty Awards 2026

15 October 2026 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Sol de Janeiro’s CEO on building the brand’s next chapter: from male grooming to travel retail

Sol de Janeiro’s CEO on building the brand’s next chapter: from male grooming to travel retail

Sol de Janeiro, the Brazilian Bum Bum Cream maker, has entered its next phase of growth under new CEO Jordan Saxemard. This is how he is tapping into new audiences and building on co-founder Heela Yang’s lasting legacy
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Cosmetics Business picks: 8 new beauty launches from Rhode, Haus Labs and D&G

Cosmetics Business picks: 8 new beauty launches from Rhode, Haus Labs and D&G

New fragrance mists from Orebella and Sol de Janeiro; colour cosmetics by Haus Labs and Dolce & Gabbana;and the latest Spotwear drop from Hailey Bieber’s Rhode are among this week’s best new-in beauty
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Creed opens first UK boutique outside of London in a thriving Northern beauty hub

Creed opens first UK boutique outside of London in a thriving Northern beauty hub

The L’Oréal-owned fragrance house has opened a 525sqft standalone store in the ‘dynamic cultural’ centre of Manchester, bringing Creed’s luxury craftsmanship to one of the UK’s biggest Northern beauty hotspots in a bid to expand its reach
Ingredients
Merit expands its presence in fragrance with second scent launch, New Wave

Merit expands its presence in fragrance with second scent launch, New Wave

The minimalist beauty brand is extending its fragrance offering with New Wave L’Extrait de Parfum, which claims to break ‘the traditional rules of perfumery’ by reimagining a classic Ambre 83 structure. It follows on from the success of Merit’s first fragrance launch, Retrospect
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Meet the Maestro: How Jo Malone London perfumer Celine Roux discovered her scent style

Meet the Maestro: How Jo Malone London perfumer Celine Roux discovered her scent style

Celine Roux, Head of Fragrance at Jo Malone London, has come to define the Estée Lauder Companies-owned British fragrance house’s portfolio. Discover her story in Cosmetics Business’ new ‘Meet the Maestro’ series
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Monday Haircare’s Jaimee Lupton’s billion-dollar mission to democratise beauty – and launch 20 new brands

Monday Haircare’s Jaimee Lupton’s billion-dollar mission to democratise beauty – and launch 20 new brands

Jaimee Lupton, founder of Monday Haircare and body and fragrance brand Daise, on building and scaling winning brands, reaching AUD $1bn sales this year and why she is going to launch 20 more brands
Fragrance
CPL Aromas celebrates an endless summer with new fragrance innovations at TFWA Cannes 2026

CPL Aromas celebrates an endless summer with new fragrance innovations at TFWA Cannes 2026

Seaside vibes on the French Riviera, endless toasts for celebrations and the global fragrance industry coming together in Cannes: TFWA 2026 provided the perfect setting for CPL Aromas to celebrate the art of fragrance, innovation and connection
Subscribe now