Gucci Guilty scoops top award at Accademia del Profumo

Published: 22-Mar-2011
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Bleu de Chanel seduces Italian men

Accademia del Profumo announced the winners of their 22nd annual perfume awards on the opening day of Cosmoprof Bologna 2011 in Italy, where the big names of international perfumery filed up to receive the acknowledgements.

The Consumers’ Jury voted Gucci Guilty (P&G Prestige) as best female perfume of the year and Bleu de Chanel (Chanel) as best male perfume of the year.

The fragrances were chosen by over 40,000 consumers who this year voted in 400 perfume shops and in the Coin and La Rinascente department stores in Italy.

Meanwhile the Technical Jury, made up of the members of the Accademia del Profumo Executive Committee, selected Attimo (Ferragamo Perfumes) as best Made in Italy perfume for women and Zegna Forte (L’Oréal Italia) as best niche product for men.

Acqua di Gioia by Giorgio Armani (Helena Rubinstein) won the best female communication award, voted by the VIP Jury.

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