Glamglow to follow Smashbox out of UK and Ireland

By Julia Wray | Published: 15-Jul-2022

Mask brand is the second Estée Lauder Companies business to announce plans to exit the region in recent days

Glamglow has become the second Estée Lauder Companies (ELC) brand to announce plans to cease trading in the UK and Ireland.

On its @glamglowuk Instagram page, the luxury mask brand wrote: “An important message to our GLAMFAM: sadly our brand is no longer accepting new orders in UK & Ireland from 29th September 2022.

“An accumulation of challenges has led to the incredibly difficult decision to cease trading GLAMGLOW in the UK & Ireland.

“Thank you for your support and kindness and know that we will continue to trade in other select markets globally. Stay #GLAM.”

Glamglow’s announcement coincides with ELC stablemate Smashbox’s reveal that it would also cease trading in the UK and Ireland from 29 September.

In September 2021, meanwhile, ELC ended global operations of colour cosmetics brand Becca Cosmetics.

ELC cited the impact of the Covid-19 pandemic as a driving force behind the Becca decision.

California’s Glamglow was founded by Glenn and Shannon Dellimore in 2010, who developed Hollywood-inspired treatment masks promising radiant, glowing skin.

ELC acquired Glamglow in 2014.

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