For the younger man with limitless power and an unabated quest for fun, Joop! Go (Coty) is a fragrance, said to be loaded with energy. Top notes of wild blood orange, rhubarb and chilli pepper merge with a heart of violet and bourbon-geranium. The base note is a woody mix of fir balsam and musk.
The range includes an edt natural spray, aftershave splash and balm, hair and body shampoo, deodorant stick and deodorant spray.
LAUNCH: Germany from February
PRICES: €43 for 50ml edt, €53 for 100ml, from €18 for deodorant stick to €44 for splash