Germany’s effervescent bath and shower market kept on fizzing over the past year, as new brands and formats made a splash.
According to IRI Germany, the personal wash market, which includes bath, shower and soap products, grew by 6.1% to €1,047m during the year to July 2016.
The positive results build on a successful prior year too, with figures from German Cosmetic, Toiletry, Perfumery and Detergent Association IKW (Industrieverband Koerperpflege- und Waschmittel) registering 2015 growth of
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