Visitors to GEKA on stand H110 can view these new innovations - as well as a range of lip gloss, concealer, micro bristle brushes, and beauty tools - from January 28-29 at the Paris Expo Porte de Versailles, Pavilion 1.
GEKA molded mascara brushes are preferred by the world’s most prestigious beauty brands, and its new collection offers exciting ergonomic, application and aesthetic possibilities for truly striking eyelashes.
The featherBRUSH is a new one component brush optimized to the natural shape of the eyeball for easier application. Ideal for zig-zag application, the brush reaches every lash for unbelievable length and definition, with the tapered bristles ensuring great separation.
A combination of soft bristles and uniquely shaped discs, the catwalkLASHES 2.0 offers two separate application zones: the discs separate and lengthen lashes, while the bristles deliver bulk for better volume. Bristles at the tip enable a push-up effect, intensifying even tiny lashes. The fanCBRUSH also has two application zones thanks to short, straight bristles on one side and spread bristles for a curved shape on the other. Designed for effortless application, the perfect fan effect and long, separated lashes, the fanCBRUSH features upper bristles shaped to the eye that reach smaller lashes.
Joining these designs at the event are three new fibers for twisted wire mascara brushes. First up is the EOSstar, named after its star-shaped cross section. Its spiked, irregular surface provides a substantial formulation reservoir and dosed bulk delivery, as well as fantastic pick-up and transportation.
The spikySNOWFLAKE features six star spikes and is made from 100% renewable raw material from the castor oil plant. The gaps between the spikes deliver super voluminous results, while a hollow core ensures a flexible and soft fiber.
A tip that is spread into four ends differentiates the new liftUP fiber. Lashes fall into the gaps between the forks at the tips and are lifted upwards via a powerful mechanical effect. Meanwhile, a porous surface at the tip ensures bulk pick-up. All products are made from recycled materials and decorated with GEKA's unique shadow printing technology.
A full-service partner for beauty products, GEKA closely collaborates with its customers to develop, test and deliver customized applicator and packaging solutions. Its Mascara Workshop gives customers the chance to engage in face-to-face, scientific product development with designers and chemists at in-house laboratories.
Therefore, customers can apply GEKA’s innovations in unique combinations to originate products that deliver a market-leading look. For mascara, this means the perfect match of brush, packaging, wiper and formula. With its services, GEKA offers applicator design, packaging, formulation, lab expertise, graphics, finishing, filling and accessories from a single source.
The beauty brand of medmix, GEKA champions sustainable cosmetics too - a key theme of PCD Paris 2025. Its groundbreaking formulation compliant post-consumer-recycled (PCR) polypropylene (PP) materials are suitable for primary cosmetic packaging, while reducing CO2 emission by 75% compared to virgin materials. Packaging is decorated with GEKA’s shadow printing 2.0 technology, a sustainable process that uses no additional foil or ink while delivering eye-catching finishes that stand out on the shelf.
Meet with GEKA experts and discover innovative beauty solutions on stand H110 during PCD Paris 2025 from 28-29 January at the Paris Expo Porte de Versailles, Pavilion 1