Fuji changes focus

Published: 4-Oct-2006


Due to the camera film market's progressive decline, Japan's Fuji Photo Film company has decided to branch out into the world of beauty.

The company has developed f2i, a line-up of three skin care products, and f3i, a selection of nine dietary supplements. Fuji also claims to have developed chemical technology which can be used in the health care sector.

After buying a 22% stake of Perseus Proteomics at the start of 2006, Fuji's foray into pharmaceuticals could generate profits of up to ¥3bn by March 2007, according to the company.

The shift in focus has been underlined by the loss of 5000 jobs worldwide and a move to China for the production of Fuji's digital cameras.

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