From wet wipes to glitter: 5 ways beauty brands are getting serious about ocean pollution

Over the past year the case for ocean protection has gone mainstream. Chances are your consumers have been exposed to photos of dead seagulls with their stomachs filled with debris, or a tiny seahorse wound round a pink earbuds, or maybe even a turtle tangled in a plastic bag.

Whatever the image, the issue of plastic pollution and human impact on oceans has caught the public’s attention in the past 12 months and now more than ever they want the beauty industry to do something – anything – to take responsibility.

But the issue goes beyond plastic bags. Here Cosmetics Business navigates the issues your consumers are calling out to be solved.