From Paris to Brazil: Kenzo unveils latest video installment

Published: 10-Jul-2015
Fragrance Marketing

Kenzo's five part video series focuses on major cities around the world

You need to be a subscriber to read this article.
Click here to find out more.

Parisian fashion brand Kenzo is continuing its worldwide voyage in a new video as part of its campaign for its fragrance Kenzo Flower L'Elixir.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 10 new beauty launches for April 2026

Read more
This week’s biggest beauty launches include effective skin care for newborns and babies, Dyson’s technology shrunken down to travel size, a mint-green colour correcting powder from Laura Mercier and a limited-edition drop from Half Magic inspired by HBO’s Euphoria

Trending Articles

  1. L’Oréal sales surge 7.6% in Q1 driven by ‘step up’ in innovation L’Oréal CEO Nicolas Hieronimus has hailed a ‘great start’ to the year, with performance ‘significantly’ ahead of the market and ‘encouraging’ signs in the skin care category, plus a limited impact of the Middle East conflict so far
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Sephora to adopt safeguard measures protecting kids from anti-ageing skin care marketing The LVMH-owned beauty retailer has been instructed to provide warnings and disclaimers about the suitability of products with high levels of active ingredients for children under the age of 13 following an investigation
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 10 new beauty launches for April 2026 This week’s biggest beauty launches include effective skin care for newborns and babies, Dyson’s technology shrunken down to travel size, a mint-green colour correcting powder from Laura Mercier and a limited-edition drop from Half Magic inspired by HBO’s Euphoria
  4. Chanel appoints actor Jacob Elordi face of Bleu de Chanel The 28-year-old actor, who has starred in Wuthering Heights, Saltburn and Euphoria, will front the luxury house’s hero scent in new global campaign ‘Bleu De Chanel L’Exclusif’

Upcoming event

Hong Kong International Printing & Packaging Fair

27 - 30 April 2026 | Hong Kong See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 10 new beauty launches for April 2026

This week’s biggest beauty launches include effective skin care for newborns and babies, Dyson’s technology shrunken down to travel size, a mint-green colour correcting powder from Laura Mercier and a limited-edition drop from Half Magic inspired by HBO’s Euphoria
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Honey fragrances are on the rise thanks to elevated creations with depth

Honey has shaken off its too-sweet reputation thanks to a new wave of ultra modern creations, with the ingredient now vying to be the texture perfume note of 2026. We explore how honey has become a fragrance wardrobe mainstay once again
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Rare Beauty and Haus Labs among beauty’s most inclusive brands. Here’s why…

SeeMe Index’s annual Inclusivity Index for Beauty revealed that Selena Gomez and Lady Gaga’s beauty brands are leading the way when it comes to inclusivity, while Kylie Cosmetics, Chanel and TirTir leave room for improvement
Retail

LVMH’s Sephora and Benefit investigated by Italian watchdog over marketing cosmetics to children

The beauty retailer and make-up brand, both owned by LVMH, are under investigation by Italy’s AGCM over possible ‘unfair commercial practices’ of marketing adult products to children and adolescents
Fragrance

LVMH introduces Deputy CEO of Parfums Christian Dior and LVMH Beauty Division

Philippe Farnier steps into this newly created role, reporting to Véronique Courtois, Chairman and CEO of Parfums Christian Dior and the LVMH Beauty Division
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Analysis: Are we witnessing the fall of the celebrity beauty brand?

Between singer Gwen Stefani’s Gxve Beauty and actress Drew Barrymore’s Flower Beauty closing their doors over the past year, is the celebrity beauty category’s once rock-steady foundation crumbling in 2026?
Fragrance

LVMH promotes Dior boss Véronique Courtois to CEO of its Beauty Division

Courtois joins the luxury giant’s Executive Committee and succeeds Stéphane Rinderknech, who is leaving LVMH to ‘pursue new personal projects’
Subscribe now