Firmenich pledges support for the protection of forests

Published: 15-Mar-2011 Featured companies: DSM-Firmenich
Manufacturing

Working with The Good Planet Foundation and The International Year of Forests


Swiss flavours and fragrances company Firmenich has announced its support for The Good Planet Foundation and its president, renowned photographer Yann Arthus-Bertrand, the Goodwill Ambassador for the United Nations Environment Program (UNEP), in assisting in its communications efforts around forest protection and environmental education.

Arthus-Bertrand has previously collaborated with Firmenich on its Corporate Sustainability Report last year. As the main partner for the International Year of Forests 2011 campaign, The Good Planet Foundation will execute an ambitious worldwide media campaign entitled ‘Of Forest and Men’, including a short documentary film, a touring photography exhibit, posters for school children and an interactive website (http://goodplanet.org/forests).

Dr Bérange Magarinoa-Ruchat, Firmenich’s director of sustainability partnerships, comments: “A unique feature of our sustainability commitment is our expertise in public/private partnerships. This is a perfect example of our strong partnerships with non-profit organisations. Firmenich fully supports the International Year of Forests’ focus on raising awareness on sustainable management, conservation and sustainable development on all types of forests.”

This initiative forms just part of an active year for Firmenich on the corporate sustainability and responsibility front after it recently launched the Firmenich Charitable Foundation to help with this and similar initiatives.

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