Johnson & Johnson's RoC brand is celebrating 50 years and is encouraging consumers to take part in its annual RoC Challenge. The contest invites women to regain ten years to their skin's appearance by using its products for 12 weeks, claimed to be the only clinically proven products to turn back the clock on ageing.
The first challenge was launched last year and saw over 18,000 women take part. This year RoC has partnered with the Tribeca Film Festival and is sponsoring the premiere of French film Mon Meilleur Ami or My Best Friend. Participants can enter a number of competitions which include prizes such as a private screening of the film, a trip to New York and a cash prize of $1,000 to spend on shopping. Those interested can log on to www.rocchallenge.com