Exclusive: Skinny Tan’s rebrand marks new era for Dragon’s Den icon

By Alessandro Carrara | Published: 8-Jan-2025
Skin Care

The ‘natural’ tanning brand’s refreshed look, which is being supported by owner Brand Architekts, will shift the business towards a skin care-first identity

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Skinny Tan is rebranding to Skin and Tan in 2025 to bring the perception of the ‘natural’ tanning business up to a more modern standard.

The brand was co-founded in 2012 by Louise Ferguson and Kate Cotton after the pair successfully pitched their business idea on BBC One’s Dragon’s Den TV show.

The £60,000 investment from panellists Kelly Hoppen and Piers Linney helped to propel the business’ early days in beauty.

It was later acquired by InnovaDerma in 2015.

But the move to rebrand has been “a long time coming”, said Anna Palmgren-Houel, Marketing Director at Brand Architekts, the current owner after Brand Architekts merged with InnovaDerma in 2022.

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