For Tursian founder, Riyadh Swedaan, there were never going to be any half-measures in creating his new luxury skin care player.
The brand claims to be the result of comprehensive research gathered over four years of data and analysis, which uses the “finest” ingredients from around the world.
Swedaan, who has a background in pharmaceuticals and serves as CEO, worked closely with Dia Foley, VP of Brand and Retail, to bring the brand to life.
“Our skin care is rooted in cutting-edge science, not fleeting trends,” according to a statement from the business.
And although one half of Tursian was focused on creating a robust skin care collection without compromise, for Swedaan, the brand serves as a tribute to his life partner, Brandon Truaxe.
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