Aromatherapy and skin care brand Eve Taylor has partnered with Trees for the Future to launch a new environmental campaign.
The brand has pledged to plant one tree for every retail product it sells with a minimum planting commitment of 100,000 trees each year.
Planting new trees helps to regenerate the land and wildlife, as well as offsetting carbon emissions to the equivalent of 26,000 miles of car driving, while producing around 260 pounds of oxygen each year, says the brand.
“We are delighted to be launching this new initiative to the industry,” said Eve Taylor OBE, company founder and chairman.
“With environmental concerns being more important than ever, we are taking steps to be responsible to our world and give back to nature.”