Market researcher Euromonitor International has opened a new office in Dubai in the United Arab Emirates.
“The Middle East and North African region (MENA) is playing an increasingly important role in global markets and it is essential as a global research company to be on the ground in the region,” says Euromonitor’s executive chairman Robert Senior. “Dubai, the Middle East and Africa represent the next important global region and consumer group. High levels of economic and demographic growth since 2003 have made it an increasingly attractive consumer market and, according to our research, most countries in Africa and the Middle East can look forward to a continuation of rather strong rates of growth in 2008.”
The 1.2 billion population of the region is much younger than in other parts of the world, with only around 1 person over 65 for every 20 of working age, a ratio that is not expected to change for the next 10 years.
The Dubai office joins the Euromonitor’s other regional offices in Chicago, Singapore, Shanghai and Vilnius in Lithuania, opened in 2005. The company is headquartered in London.