The EU’s packaging regulation has come into force, but what does that mean for beauty?

By Julia Wray | Published: 17-Feb-2025

Cosmetics manufacturers who are not ‘waste regulation ready’ could risk missing market access requirements

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The European Union (EU’s) Packaging and Packaging Waste Regulation has now entered into force. 

The new measures, which promise to tackle environmental challenges caused by excessive packaging, landed 11 February.  

The aims include significantly cutting greenhouse gas emissions, water use and environmental costs in the packaging industry.

Additionally, the regulation will create opportunities for recycling and sustainability sectors, according to the European Commission.

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