Estée Lauder marks Breast Cancer Awareness month with new campaign and record attempt

Published: 1-Oct-2010

Manufacturer to turn 40 global landmarks pink

Estée Lauder is marking the 18th year of its Breast Cancer Awareness Campaign with a new eye-catching promotion. Under the slogan “Connect. Communicate. Conquer”, the new campaign aims to show how women can take control of their breast health and features a powerful image of a woman with her hand placed across her chest, which signifies taking a pledge to spread the word about breast cancer awareness.

Lauder invited a group of influential bloggers to recreate the visual who were then photographed by John Midgley. The images will then be used throughout October to inspire other women around the world to support the cause.

As in previous years, Lauder has created a number of special Pink Ribbon products to mark Breast Cancer Awareness month. This year 20 products from 14 of its brands including Aveda, Crème de la Mer, Darphin, Clinique and Esteé Lauder have been launched and serve as a key fundraising platform for the manufacturer.

Also making a comeback this year is Lauder’s Global Landmarks Illumination Initiative. Now in its 11th year, the initiative has lit over 500 landmarks and monuments around the world with pink lights and this year it is planning to set a new world record for the most landmarks illuminated in 24 hours.

Starting in Australia with the lighting of several landmarks including Federation Square, the National Library of Australia and Parliament House, the event will culminate in New York City, where Evelyn Lauder and model Elizabeth Hurley will light the Empire State Building.

Other cosmetics brands are also marking Breast Cancer Awareness month with special products. Elemis has launched a limited edition Sparkling Beauty Collection and has pledged £10,000 to Breast Cancer Care, while 25p from every sale of Palmer's Cocoa Butter housed in a special pink bottle will also go to the Charity. St Tropez, the most recent addition to the PZ Cussons portfolio, will donate £1 from every sale of its Autobronzant, Whipped Bronze Mousse and Bronzing Mist products to breast cancer charities, while £2 from every sale of OPI's Pink of Hearts shade has also been pledged to Breast Cancer Care. Olay has also marked the month with its Message on a Bottle promotion which features information on breast cancer awareness on limited edition bottles of its Beauty Fluid. It has pledged to donate £100,000 to breast cancer charities.







See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Charlotte Tilbury and Sol de Janeiro named UK’s most wanted beauty dupes 2025

Read more
New research has revealed the UK’s most searched for beauty dupes, with make-up giant Charlotte Tilbury’s Magic Cream the most in-demand product

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Pinterest's 2026 beauty trend predictions: ‘Glitchy Glam’ and ‘Cool Blue’ set to dominate Naureen Mohammed, Director of CPG at Pinterest UK, unveils the social media platform’s highly-anticipated Pinterest Predicts 2026 report, and breaks down the aesthetics beauty lovers will be tapping into next year in this exclusive column
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Marionnaud pulls out of Poland The retailer is looking to complete the process in Q1 of 2014
  3. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Opinion: Is Augustinus Bader becoming beauty’s next big celebrity brand builder? The science-backed skin care brand is the brains behind singer Dua Lipa’s ‘everyday essentials’ collection and Victoria Beckham Beauty’s new foundation. Marketing expert Camilla Craven explores the company’s potential as a brand builder
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Neuroscience and beauty innovation: key trends to watch in 2026 Vague 'neuro claims' are out and evidence-aligned approaches that respect the current state of neuroscience are in, proving how skin care routines and fragrance can support the mind

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Charlotte Tilbury and Sol de Janeiro named UK’s most wanted beauty dupes 2025

New research has revealed the UK’s most searched for beauty dupes, with make-up giant Charlotte Tilbury’s Magic Cream the most in-demand product
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

From Bobbi Brown to The Ordinary: 2025’s most impactful beauty book launches

Hardback and coffee table-style books that bust misleading skin care myths, decode formulation jargon and share key business advice have been created by beauty big hitters, including Caroline Hirons, Anastasia Soare, Puig and more
Colour Cosmetics

MAC Cosmetics partners with Taylor Momsen on 2025 ‘Where Are You Christmas?’ make-up look

Singer Momsen wears grunge holiday make-up, created by the Estée Lauder Companies-owned giant, in the music video for her 2025 rock cover of festive song ‘Where Are You Christmas’ – which she saung as a child in the 2000 festive movie The Grinch
Fragrance

Jo Malone London unveils AI fragrance advisor to power ‘new era of digital scent discovery’

The Estée Lauder Companies-owned fragrance house has launched an artificial intelligence (AI)-powered tool – the Jo Malone London Scent Advisor – to replicate its in-store perfume consultation experience online
Colour Cosmetics

Estée Lauder Companies’ restructuring costs revealed

Beauty giant Estée Lauder Companies (ELC) has issued an update on its ongoing ‘Profit Recovery and Growth Plan’ (PGRP), including how much it has spent on its restructure
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Sacheu Beauty, Estée Lauder and L’Oréal Paris most popular brands with beauty creators over 40

These brands have gained the strongest VIT growth with beauty creators aged 40-plus in 2025, according to Traackr’s new Rising Influence #Over40 Beauty report. This is why these beauty players resonated…
Fragrance

Estée Lauder Companies invests in Mexican luxury fragrance brand XINÚ

The beauty giant has made a minority investment in XINÚ via its corporate venture capital arm, New Incubation Ventures. This is the first time ELC has invested in a Latin American brand
Subscribe now