Essie secures most PR in nail polish

Published: 12-Dec-2014 Featured companies: mmi by CARMA
Colour Cosmetics Marketing

Essie beat OPI in winning the most editorial coverage

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Nail varnish is an interesting foil through which to examine the health and beauty industry as it is considered to be an ‘affordable luxury’ product, and is popular with consumers at every level of the market.

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